How To Invest Money In Apple Co.

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Apple Inc (AAPL) is a leading consumer electronics business based in the US. It opened the day at $150.00 after a previous close of $150.81. During the day the price has varied from a low of $148.12 to a high of $150.13. The latest price was $148.18 (25 minute delay). Apple is listed on the NASDAQ and employs 154,000 staff. All prices are listed in US Dollars.

How to buy shares in Apple

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Open your brokerage account. Complete an application with your details.
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Research the stock. Find the stock by name or ticker symbol – AAPL – and research it before deciding if it's a good investment for you.
Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
Check in on your investment. Optimize your portfolio by tracking your stock.

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Apple stock price (NASDAQ: AAPL)

Use our graph to track the performance of AAPL stocks over time.

Apple shares at a glance

Live prices
Key figures

Information last updated 2021-11-10.

Open	$150.00
High	$150.13
Low	$148.12
Close	$148.18
Previous close	$150.81
Change	$-2.63
Change %	-1.7439%
Volume	5,906,889

Information last updated 2021-11-05.

52-week range	$112.06 - $157.26
50-day moving average	$145.85
200-day moving average	$140.50
Wall St. target price	$169.06
PE ratio	26.9181
Dividend yield	$0.85 (0.56%)
Earnings per share (TTM)	$5.61

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Next earnings report	Analysts' Q3 earnings per share estimate	Latest earnings	Q2 2021	Q1 2021	Q4 2020	Q3 2020
Nov. 1, 2021 (Estimated)	$1.22	$21.74 billion	$21.74 billion	$23.63 billion	$28.75 billion	$12.67 billion

Stock performance after earnings

Stocks frequently make significant price moves in the wake of earnings reports. But those price movements can be volatile, and direction is hard to predict. It's important to use caution when trading shares immediately before or after an earnings announcement.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Apple stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Apple price performance over time

Historical closes compared with the close of $148.18 from 2021-11-09

1 week (2021-11-03)	-2.18%
1 month (2021-10-08)	3.69%
3 months (2021-08-10)	5.87%
6 months (2021-05-10)	16.82%

1 year (2020-11-10)	27.77%
2 years (2019-11-08)	-43.04%
3 years (2018-11-09)	204.47
5 years (2016-11-10)	37.47%

Is Apple stock undervalued or overvalued?

Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Apple's P/E ratio

Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Apple shares trade at around 27x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).

Apple's PEG ratio

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.0376. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Apple's EBITDA

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $120.2 billion.

The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.

Apple financials

Revenue TTM	$365.8 billion
Operating margin TTM	29.78%
Gross profit TTM	$152.8 billion
Return on assets TTM	20.18%
Return on equity TTM	147.44%
Profit margin	25.88%
Book value	$3.84
Market capitalisation	$2.5 trillion

TTM: trailing 12 months

Shorting Apple shares

There are currently 100.9 million Apple shares held short by investors – that's known as Apple's "short interest". This figure is 0.2% down from 101.1 million last month.

There are a few different ways that this level of interest in shorting Apple shares can be evaluated.

Apple's "short interest ratio" (SIR)

Apple's "short interest ratio" (SIR) is the quantity of Apple shares currently shorted divided by the average quantity of Apple shares traded daily (recently around 80.7 million). Apple's SIR currently stands at 1.25. In other words for every 100,000 Apple shares traded daily on the market, roughly 1250 shares are currently held short.

However Apple's short interest can also be evaluated against the total number of Apple shares, or, against the total number of tradable Apple shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Apple's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Apple shares in existence, roughly 10 shares are currently held short) or 0.0062% of the tradable shares (for every 100,000 tradable Apple shares, roughly 6 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Apple.

Find out more about how you can short Apple stock.

Apple's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Apple.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Apple's total ESG risk score

Total ESG risk: 26.15

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Apple's overall score of 26.15 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Apple is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Apple's environmental score

Environmental score: 0.99/100

Apple's environmental score of 0.99 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Apple's social score

Social score: 13.98/100

Apple's social score of 13.98 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Apple's governance score

Governance score: 11.18/100

Apple's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Apple is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Apple's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Apple scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Apple hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Apple Inc was last rated for ESG on: 2019-01-01.

Total ESG score	26.15
Total ESG percentile	36.8
Environmental score	0.99
Environmental score percentile	5
Social score	13.98
Social score percentile	5
Governance score	11.18
Governance score percentile	5
Level of controversy	3

Apple share dividends

Dividend payout ratio: 15.39% of net profits

Recently Apple has paid out, on average, around 15.39% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.58% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0.58% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $0.85 per share.

While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.

Apple's most recent dividend payout was on 10 November 2021. The latest dividend was paid out to all shareholders who bought their shares by 4 November 2021 (the "ex-dividend date").

Have Apple's shares ever split?

Apple's shares were split on a 4:1 basis on 30 August 2020. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.

Apple share price volatility

Over the last 12 months, Apple's shares have ranged in value from as little as $112.0635 up to $157.26. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.2057. This would suggest that Apple's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Apple overview

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets.

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Frequently asked questions

What percentage of Apple is owned by insiders or institutions?
Currently 0.072% of Apple shares are held by insiders and 59.054% by institutions.

How many people work for Apple?
Latest data suggests 154,000 work at Apple.

When does the fiscal year end for Apple?
Apple's fiscal year ends in September.

Where is Apple based?
Apple's address is: One Apple Park Way, Cupertino, CA, United States, 95014

What is Apple's ISIN number?
Apple's international securities identification number is: US0378331005

What is Apple's CUSIP number?
Apple's Committee on Uniform Securities Identification Procedures number is: 037833100

Jing Jun Ma is a tech and data expert with more than a decade of experience in digital marketing and programming. He wrangles data to make it useful for consumers facing a decision.

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